.svg){kind=icon}
Following the COVID-19 pandemic, online learning skyrocketed in popularity and preference from students around the country. As students enter the rather archaic college curriculum, they carry massive dreams and aspirations about careers they believe can be made possible through their undergraduate education. If the university isn't ready to accommodate said dreams, what is the future generation of any industry going to do? That led us to ask the question: Are you ready for your students?
Partners: Hannah Mackiernan, Sammy Mezrah, Reagan Mudd, Cailey Hopkinson & Lindsy Spiegelman
Our target is on the move... a lot. To capitalize on this, student ambassadors will strategically place print ads around campuses to spread the word. Quickly addressing students' dreams, these posters can be customized to any university to resonate better with the people who need to see them most.
Higher education publications, or educational trade publications, are popular amongst the decision-makers of universities that would be implementing Spaces Learning into their curriculum, so placing it front and center was a must. In these publications, the advertisements would differ monthly, containing new information about how Spaces Learning can accommodate any student's dream, no matter how "out there" it may be.
To bring this campaign to life, Spaces Learning will send student representatives from schools around the country to inquire with participants of well-known education conferences like Educause. Their mission would be to learn more about current professionals' career aspirations while also tapping into the overall benefits of enrolling at their university. In doing so, Spaces Learning will generate leads and show other universities why adapting to this new learning experience will make any student's dream come true.
To bring this campaign to life, Spaces Learning will send student representatives from schools around the country to inquire with participants of well-known education conferences like Educause. Their mission would be to learn more about current professionals' career aspirations while also tapping into the overall benefits of enrolling at their university. In doing so, Spaces Learning will generate leads and show other universities why adapting to this new learning experience will make any student's dream come true.
Attending these higher education conferences is a must, but standing out is even more important. Providing some stylish swag, Spaces Learning will outfit their student representatives with "Dreamer Tees" that contain a list of dreams from students around the country. In addition, Spaces Learning will offer "Dreamer Notebooks" for sale to incentivize our target to get their students' imagination brewing with career aspirations.
To bring this campaign to life, Spaces Learning will send student representatives from schools around the country to inquire with participants of well-known education conferences like Educause. Their mission would be to learn more about current professionals' career aspirations while also tapping into the overall benefits of enrolling at their university. In doing so, Spaces Learning will generate leads and show other universities why adapting to this new learning experience will make any student's dream come true.
