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Whether you are hiking, running, snowboarding or simply enjoying the outdoors, socks seem to always find a way to stink. What if there was a way to prevent the smell and reduce the amount of socks you need? Darn Tough Vermont’s Merino Wool provides long-lasting, odorless socks for peak performance during all of your outdoor adventures.
Partners: Joenathan Smith, Bliss Stengle & Lily Aston
Subways across the country are getting people to their final, outdoor adventures all across the country. The backlit posters are a great way to quickly draw attention and resonate with those on the move.
Now that Instagram has introduced a way for purchases to be made directly from a picture in their feed, this campaign capitalizes on this feature and shows the socks in a outdoor environment.
Putting engagement first, this advertisement connects to those who resonate with the common, unwanted experience while hiking: smelly socks.
Bringing this campaign to life, Darn Tough Vermont will send a mascot to ski resorts around the country. Standing just outside of ski lodges ensures that no potential customer will miss the opportunity to learn about the quality odor-resistance they're missing out on. Socks will be sold inside these buildings with directional signs placed near the mascot.
Putting engagement first, this advertisement connects to those who resonate with the common, unwanted experience while hiking: smelly socks.
Offering more detail than the other advertisements in this campaign, this highlights the three ingredients, found in every Darn Tough sock, that work together to reduce odor.
Putting engagement first, this advertisement connects to those who resonate with the common, unwanted experience while hiking: smelly socks.
