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Everyone dreams of preparing food that's worthy of being served in a restaurant with three MICHELIN Stars. Unfortunately, this dream can take lots of time and preparation. The objective of this campaign was to persuade a parent, friend, colleague or relative of an individual, who is unfamiliar with their kitchen but strives to make great food at home, to purchase a customized stand mixer for said individual and raise awareness of its vast, customizable capabilities for any food-related need. The Professional 5™ stand mixer has 10+ attachment options for bakers to knead dough, cake lovers to make batter, and pasta lovers to, well, shred pasta!
Partners: Taylor Gutschow, Hannah Mackiernan & Ethan Madison
There is no better way to promote what the stand mixer can do than by showing food created with it. By creatively targeting bakers, specifically the taste testers, double dippers and whisk lickers, Instagram can ensure those who fall under these descriptors see the potential of KitchenAid.
Waiting at a bus stop is never fun, especially when you're hungry. Capitalizing on this exact situation is what these posters will do. Each of the three images display a dessert created with help from the Professional 5™ stand mixer and are speaking to the chocolate cake cravers, coffee cake connoisseurs and cheesecake creators. *Each background color matches with the color of an available stand mixer.
Although hundreds, if not thousands, of food-delivery services exist on the internet, everyone truly wishes they could make high-quality, "Insta-worthy" food on their own. By using digital banner ads, KitchenAid can precisely target these soon-to-be chefs, or even those who have an elevated interest on becoming a butcher, baker or even a pizza maker.
Although hundreds, if not thousands, of food-delivery services exist on the internet, everyone truly wishes they could make high-quality, "Insta-worthy" food on their own. By using digital banner ads, KitchenAid can precisely target these soon-to-be chefs, or even those who have an elevated interest on becoming a butcher, baker or even a pizza maker.
Although hundreds, if not thousands, of food-delivery services exist on the internet, everyone truly wishes they could make high-quality, "Insta-worthy" food on their own. By using digital banner ads, KitchenAid can precisely target these soon-to-be chefs, or even those who have an elevated interest on becoming a butcher, baker or even a pizza maker.
