Creative Internship: The Marketing Store

Cars on the Road

Over the course of the summer of 2022, I worked as a Creative Intern at The Marketing Store in Chicago, IL. One of the projects I was tasked with creating assets for was a digital experience for McDonald's, known as "Power Ups," where customers would place their Happy Meal toy on their phone or tablet's screen and immerse themselves in a "Choose-Your-Own Adventure" style game. With Pixar's Cars releasing a new series on Disney+, Happy Meal offered the chance for Cars fans to go along for the ride!

Designed by me: The dinosaur in the intro sizzle and the first option of the Movie Set experience.